Dodge Ram REV Launch
Bold Performance Meets Cutting-Edge Visuals
This project showcases the rugged elegance and performance of the Dodge RAM REV through a dynamic blend of practical photography and state-of-the-art visual effects.
The vehicle was photographed in a controlled studio environment, capturing every detail of its design, from its commanding grille to its muscular stance. The background and lighting effects were meticulously crafted using AI-generated visuals via MidJourney, allowing for unparalleled creative flexibility and precision.
This hybrid approach seamlessly merges the real and the virtual, emphasizing the REV’s powerful presence while placing it in dramatic, otherworldly settings that highlight its innovative tech. The project exemplifies how traditional photography and AI tools can come together to create a captivating launch campaign.
Agency- The Richards Group
Photography- Anthony Dias
Retouching- Brian Bird
AI-Generated Backgrounds/Effects- Brian Bird
